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How Scaling Ad Spending Affects Ads Efficiency

It's tempting to think of the relationship between ad spending and conversions as linear—spend more money, get more conversions.​
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The 5 Best AI-Powered Ad Copywriting Tools

Ad copywriting is the final hurdle for most businesses before launching their paid advertising campaigns.
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6 Best Tools to Make Ads

A high-quality software stack is the backbone of a great marketing team. It helps teams manage workflows, track analytics, and produce creative content.
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7 Most Powerful Chrome Extensions for Digital Marketers

Chrome extensions often get passed over in "Best… Tools for Marketers" lists in favor of standalone programs. Still, there can be some of the most powerful tools for digital marketers.
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Cognitive Science in Advertising: Visual Salience

The idea that cognitive science has anything to do with marketing and advertisement might seem weird to some. Others know and learned how to tame its powers.
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5 Reasons Why You Need To Upgrade Your Ads

The online advertising industry is facing more challenges than ever before. While most advertisers are looking for solutions post-campaign launch, we want to share why you should be improving your ads pre-campaign launch.
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The creative advertising hacks of 2022 – Insights from cognitive neuroscience

Every product or service is first sold, to the consumers’ brain. While understanding how the consumer brain process an advertising has been costly & complex for decades, ground breaking technology gives you now access to this power in seconds. Discover advertising hacks that this technology allows us to reveal and explain with data rooted in science that opens the door to new possibilities
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Designing Eye Catching Ads is not enough to create powerful campaign

Designing eye catching ads is not enough

Catching the consumers direct eye attention do not necessarily cause them to remember a content. At the same time a strong content will be memorable for the consumer even if there is not direct eye contact. Covert attention is the trigger to influence consumer behaviors.
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Leading Marketers will use Neuroscience-AI to win consumer attention

Winning both consumer's instant attention and lasting recall gives the brand a competitive advantage in the consumer's buying decision process. The cutting-edge Neuro-AI platform will transform the way advertising is done by predicting with confidence the design that create the better trace in the consumers mind. Covert attention is the trigger to influence consumer behaviors.
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Hippoc Impact Score Capital One Landing page

Increase performance by adding a CTA? A Neuro-IA decoding of the Capital One case study

By adding a CTA, Capital One increased CTR by 363% & the submission rate by 55% but it took them 17 days & 200 000 users to realize that this version was more efficient, while Hippoc shows it in a few seconds. Through this predictive case study, discover how Hippoc's Neuro-IA technology can help you find the winning layout in seconds and cost effectively
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