Cognitive Science in Advertising: Visual Salience
The idea that cognitive science has anything to do with marketing and advertisement might seem weird to some. Others know and learned how to tame its powers.
The creative advertising hacks of 2022 – Insights from cognitive neuroscience
Every product or service is first sold, to the consumers’ brain. While understanding how the consumer brain process an advertising has been costly & complex for decades, ground breaking technology gives you now access to this power in seconds.
Discover advertising hacks that this technology allows us to reveal and explain with data rooted in science that opens the door to new possibilities
Designing eye catching ads is not enough
Catching the consumers direct eye attention do not necessarily cause them to remember a content. At the same time a strong content will be memorable for the consumer even if there is not direct eye contact.
Covert attention is the trigger to influence consumer behaviors.
Leading Marketers will use Neuroscience-AI to win consumer attention
Winning both consumer’s instant attention and lasting recall gives the brand a competitive advantage in the consumer’s buying decision process. The cutting-edge Neuro-AI platform will transform the way advertising is done by predicting with confidence the design that create the better trace in the consumers mind.
Covert attention is the trigger to influence consumer behaviors.
Where to place your logo on your website? – Neuro-AI design Tip
Top left corner of your website is a dead zone for attention… Using Neuro-AI we will show you where to strategically place your logo to maximize both attention and memory recall of your logo!
Reimagining a better digital consumer experience with reinvented heatmaps thanks to Neuro-AI
The standard process “Release, Measure, Adjust, Re-release”, is no longer a workable model. Traditional heat maps and tools are quickly becoming outdated as companies enter the new era of highly accurate prediction optimization. “Design, Know, Adjust, Release, Capitalize” is the new winning model to foster creativity and speed up time to market
How to increase lead Generation with Neuro-AI optimized designs?
This blog is for growth hackers, lead generation marketers, CRO experts, designers and anyone looking for a creative way to increase optimization rate and lead generation thanks Neuro-AI optimized designs. Too much revenu is lost because of underperforming designs. It’s time to optimized yours before campaign launch, in seconds and improve your CRO from day 1
How to immortalize visual creatives?
Creative directors and Designers objective is to create marketing campaigns that are, simply put, work of arts.
In this article, we are going to demonstrate how to immortalize your work of art and create long lasting memories in the audience’s minds.
