Explore Kia Motors’ Impressive 40% Reduction in CPA Achieved Through the Utilisation of Hippoc’s Advanced Advertising Platform
Challenge In recent years, Kia Motors has undergone a significant transformation, evolving from a budget-conscious car manufacturer into a forward-thinking trailblazer that harnesses technology to enhance its offerings. This shift, while successful from a business perspective, has presented a challenge in maintaining a coherent advertising identity. Balancing these two distinct facets of their brand identity […]
Exploring Nissan’s Remarkable 24% Reduction in Advertising CPA Achieved Through Hippoc’s Advanced AI Platform
Challenge Nissan, an automotive brand, places a strong emphasis on innovation, reliability, and safety in its offerings. With a diverse range of models designed to cater to various types of drivers, Nissan faces the challenge of reaching different audiences effectively. This varied range also makes them one of Groupe Beaucage’s top sellers. The complexity […]
Discover Mazda’s Remarkable 53% Reduction in CPA with Hippoc’s Ad Creatives Performance Prediction Tool
Challenge Mazda, an automotive brand renowned for its focus on performance and style at an affordable price point. Faced the challenge of maintaining their competitive edge through significant monthly investments in paid media advertising. While their SKYACTIV technology set them apart, optimising their online ad spend was a complex endeavour. For companies in every industry, […]
Bleu Blanc Rouge : Increases Internal Team Collaboration and Design Process
Bleu Blanc Rouge was looking to improve its creative workflow to reduce delays during the production period and optimize digital campaign performance. The problem During the production phases of the campaigns, BBR‘s creative teams spent a fair amount of time developing numerous variations of creative concepts, all of which needed to be approved by the […]
How Crowdtamers tested Hippoc. A cognitive and AI-powered solution to achieve remarkable results.
Specializing in providing marketing support to startups, Crowdtamers is a boutique agency that offers a wide range of services, including paid ads and content creation. Recently, Crowdtamers adopted Hippoc, an AI-powered solution built to enhance ad performance while saving time and money. The Challenge Smaller-sized start-ups, like Crowdtamers, sometimes lack the internal resources to produce […]
Fast-Growing Montreal AI Startup Hippoc Receives $3 million Funding Infusion
Montreal-based Hippoc, a breakthrough digital marketing startup, today announced CAD$3 million in financing. Funds will be used to expand the business to a wider client base in North America as well as in Europe, and help the company support its vision to further develop its first-of-its-kind intuitive artificial intelligence (AI) platform designed for marketing specialists.
How Big Brands Leverage Neuroscience to Improve Branding and Ad Performance
From Youtube Pre-rolls to the OOH, advertising is present all around us. Over the past 20 years. The use of personal technology has become an integral part of the buyer-seller relationship. The advertising industry had to adapt to the modern world.
How Scaling Ad Spending Affects Ads Efficiency
It’s tempting to think of the relationship between ad spending and conversions as linear—spend more money, get more conversions.
The 5 Best AI-Powered Ad Copywriting Tools
Ad copywriting is the final hurdle for most businesses before launching their paid advertising campaigns.
6 Best Tools to Make Ads
A high-quality software stack is the backbone of a great marketing team. It helps teams manage workflows, track analytics, and produce creative content.
