It's tempting to think of the relationship between ad spending and conversions as linear—spend more money, get more conversions.
Ad copywriting is the final hurdle for most businesses before launching their paid advertising campaigns.
A high-quality software stack is the backbone of a great marketing team. It helps teams manage workflows, track analytics, and produce creative content.
Chrome extensions often get passed over in "Best… Tools for Marketers" lists in favor of standalone programs. Still, there can be some of the most powerful tools for digital marketers.
We designed our User Experience & User Interface to make them as straightforward as possible. But we thought you could still use some guidance.
The idea that cognitive science has anything to do with marketing and advertisement might seem weird to some. Others know and learned how to tame its powers.
The online advertising industry is facing more challenges than ever before. While most advertisers are looking for solutions post-campaign launch, we want to share why you should be improving your ads pre-campaign launch.
Every product or service is first sold, to the consumers’ brain. While understanding how the consumer brain process an advertising has been costly & complex for decades, ground breaking technology gives you now access to this power in seconds. Discover advertising hacks that this technology allows us to reveal and explain with data rooted in science that opens the door to new possibilities
Catching the consumers direct eye attention do not necessarily cause them to remember a content. At the same time a strong content will be memorable for the consumer even if there is not direct eye contact. Covert attention is the trigger to influence consumer behaviors.
Winning both consumer's instant attention and lasting recall gives the brand a competitive advantage in the consumer's buying decision process. The cutting-edge Neuro-AI platform will transform the way advertising is done by predicting with confidence the design that create the better trace in the consumers mind. Covert attention is the trigger to influence consumer behaviors.