How Big Brands Leverage Neuroscience to Improve Branding and Ad Performance
From Youtube Pre-rolls to the OOH, advertising is present all around us. Over the past 20 years. The use of personal technology has become an integral part of the buyer-seller relationship. The advertising industry had to adapt to the modern world.
How Scaling Ad Spending Affects Ads Efficiency
It’s tempting to think of the relationship between ad spending and conversions as linear—spend more money, get more conversions.
The 5 Best AI-Powered Ad Copywriting Tools
Ad copywriting is the final hurdle for most businesses before launching their paid advertising campaigns.
6 Best Tools to Make Ads
A high-quality software stack is the backbone of a great marketing team. It helps teams manage workflows, track analytics, and produce creative content.
7 Most Powerful Chrome Extensions for Digital Marketers
Chrome extensions often get passed over in “Best… Tools for Marketers” lists in favor of standalone programs. Still, there can be some of the most powerful tools for digital marketers.
How To Hippoc: Quick Guide
The idea that cognitive science has anything to do with marketing and advertisement might seem weird to some. Others know and learned how to tame its powers.
Cognitive Science in Advertising: Visual Salience
The idea that cognitive science has anything to do with marketing and advertisement might seem weird to some. Others know and learned how to tame its powers.
5 Reasons Why You Need To Upgrade Your Ads
The online advertising industry is facing more challenges than ever before. While most advertisers are looking for solutions post-campaign launch, we want to share why you should be improving your ads pre-campaign launch.
The creative advertising hacks of 2022 – Insights from cognitive neuroscience
Every product or service is first sold, to the consumers’ brain. While understanding how the consumer brain process an advertising has been costly & complex for decades, ground breaking technology gives you now access to this power in seconds.
Discover advertising hacks that this technology allows us to reveal and explain with data rooted in science that opens the door to new possibilities
Designing eye catching ads is not enough
Catching the consumers direct eye attention do not necessarily cause them to remember a content. At the same time a strong content will be memorable for the consumer even if there is not direct eye contact.
Covert attention is the trigger to influence consumer behaviors.
