It’s tempting to think of the relationship between ad spending and conversions as linear—spend more money, get more conversions.Continue reading
Ad copywriting is the final hurdle for most businesses before launching their paid advertising campaigns.Continue reading
A high-quality software stack is the backbone of a great marketing team. It helps teams manage workflows, track analytics, and produce creative content.Continue reading
Chrome extensions often get passed over in “Best… Tools for Marketers” lists in favor of standalone programs. Still, there can be some of the most powerful tools for digital marketers.Continue reading
The idea that cognitive science has anything to do with marketing and advertisement might seem weird to some. Others know and learned how to tame its powers.Continue reading
The online advertising industry is facing more challenges than ever before. While most advertisers are looking for solutions post-campaign launch, we want to share why you should be improving your ads pre-campaign launch.Continue reading
Every product or service is first sold, to the consumers’ brain. While understanding how the consumer brain process an advertising has been costly & complex for decades, ground breaking technology gives you now access to this power in seconds.
Discover advertising hacks that this technology allows us to reveal and explain with data rooted in science that opens the door to new possibilities
Catching the consumers direct eye attention do not necessarily cause them to remember a content. At the same time a strong content will be memorable for the consumer even if there is not direct eye contact.
Covert attention is the trigger to influence consumer behaviors.Continue reading
Winning both consumer’s instant attention and lasting recall gives the brand a competitive advantage in the consumer’s buying decision process. The cutting-edge Neuro-AI platform will transform the way advertising is done by predicting with confidence the design that create the better trace in the consumers mind.
Covert attention is the trigger to influence consumer behaviors.
By adding a CTA, Capital One increased CTR by 363% & the submission rate by 55% but it took them 17 days & 200 000 users to realize that this version was more efficient, while Hippoc shows it in a few seconds.
Through this predictive case study, discover how Hippoc’s Neuro-IA technology can help you find the winning layout in seconds and cost effectively