Chrome extensions often get passed over in “Best… Tools for Marketers” lists in favor of standalone programs. Still, they can be some of the most powerful tools for digital marketers.
Why? Because they save you time and make you more productive by automating or simplifying tasks that would otherwise take up valuable time in your day. No need to flip between tabs, browsers, or apps—the tools you need are always on standby.
Best Chrome Extensions for Digital Marketers
- Wordtune: Best for Writing
- Gofullpage: Best for Screenshotting
- Quillbot: Best for Summarizing Content
- Tag Explorer: Best for Checking Tags
- Social Ad Peek: Best for Competitor Analysis
- Keyword Surfer: Best for Keyword Research
- Hippoc: Best for Design Testing
Wordtune: Best for Writing
Wordtune is an AI-powered writing assistant that helps you write more clearly, concisely, and persuasively. It’s great for creating content that needs to make an impact.
Wordtune uses Open AI’s GPT-3 language model to understand the context and sentiment of your words as you write. It then provides real-time feedback and suggestions to help improve your writing.
You can even tailor your suggestions to your goals using Wordtune’s settings:
- Tone: You can choose between Formal and Casual rewrites to ensure your language is appropriate for your audience.
- Length: Want to keep your writing concise? Use the Shorten setting to automatically remove wordy phrases. Alternatively, you can use the Expand setting to add more detail.
- Rewrite: Not sure what you’re looking for? Rewrite will give you a few different ways to rephrase your current sentence.
Pricing
- Free: $0/month
- Premium: $9.99/month
Gofullpage: Best for Screenshotting
Gofullpage is an excellent tool for taking full-page screenshots of websites. This can be really helpful for creating images for social media posts or website mockups.
To use, just navigate to the page you want to screenshot and either click the extension icon or hit Alt+Shift+P and wait for Gofullpage to do its thing.
Gofullpage can handle even the most complex web pages and internal elements, including scrollable iframes and embedded blocks. As a result, you get a complete screenshot showing the website in all its glory.
Quillbot: Best for Summarizing and Paraphrasing
Quillbot is an AI-powered writing assistant that can help you condense or paraphrase lengthy articles, making long pieces of content more digestible—perfect for any digital marketer who writes regularly.
To use Quillbot, click the extension icon and open either the Summarize or Paraphrase panel. Then, paste the text you want to work with and click summarize or paraphrase. Quillbot will then automatically generate a different version of your text.
For example, Summarize will shorten your text while retaining the meaning. With Paraphrase, you choose a tone (e.g., “Formal”), and Quillbot will rewrite your text accordingly.
Pricing
- Free: $0/month
- Premium: $8.33/month
Tag Explorer: Best for Checking Tags
Tag Explorer is a handy tool that lets you quickly check which tags are being used on web pages that you’re viewing. This can be helpful when you’re doing competitor research or trying to understand how a website is structured.
Just navigate the page you want to check and click the Tag Explorer icon. A panel will show all of the tags used on the page and their attributes.
You can even search for specific tags, which can be helpful if you’re looking for something specific.
Pricing
- Free: $0/month
Social Ad Peek: Best for Competitor Analysis
Social Ad Peek is an excellent tool for quickly checking out all of your competitors’ Facebook ads—even ads that aren’t currently in use.
Just enter your competitor’s Facebook page URL and click the “Peek” button to use. Social Ad Peek will open a Facebook Ads library in a new window with your competitor’s ads preloaded.
From there, you can scroll through and see all of your competitor’s ads. You can even filter by ad type (e.g., carousel or video) to make things easier.
Pricing
- Free: $0/month
Keyword Surfer: Best for Keyword Research
Keyword Surfer is an excellent tool for quickly finding related keywords. This can be helpful when trying to come up with new keyword ideas or wanting to see how popular a particular keyword is.
Keyword Surfer works by overlaying over Google SERPs whenever you enter a keyword into the search bar. The tool will then show you the following:
- related keywords
- monthly search volume
- CPC
You can also generate blog post outlines based on the keywords you find. Just hit the “Generate Article Outline” button in the sidebar, and you’ll get a free, AI-generated outline that you can use as a starting point for your writing.
Pricing
- Free: $0/month
Hippoc: Best for Design Testing
Hippoc is a great tool for quickly testing how your audience will respond to different design choices without worrying about focus groups, user feedback, or A/B testing.
To use Hippoc, simply click on the extension icon and upload pieces of visual content (images or videos) that you want to use on your website, social media, or ad campaigns. Then, define different vital zones, such as your CTA and header.
Hippoc will then show how your audience will respond to each design based on data gathered from 31,171 consumers and 16,052,912 images and videos. In addition, you’ll receive an impact score for the overall layout, scores for each critical zone, and recommendations for improving the design.
Using this information, you can make sure your marketing budget is being spent on content that actually converts.
Pricing
- Free Plan: $0/month
- Pro Plan: $30/month
Simplify Your Marketing Workflow with Chrome Extensions
There you have it—seven of the best Chrome extensions for marketing!
While these extensions won’t do your marketing work for you, they will make your life a whole lot easier by automating tedious tasks, helping you gather data more quickly, and giving you insights that you wouldn’t be able to get otherwise.
At Hippoc, we’re all about making your marketing workflow more straightforward and efficient. That’s why we’ve built a tool that allows you to test your design choices before going live without worrying about focus groups, user feedback, or A/B testing.
