WorkZone increased its form submission through its testimonial page by 34%

WorkZone thought the testimonial logos overpowered the form to request a demo on the same page, distracting the audience from filling it. In this sense, they decided to create a page variation with the logo in gray scale and see whether the change would increase the number of demo requests or not. Workzone found that the variation outperformed the control page and increased the form submissions by 34% (with high statistical significance).

WorkZone thought the testimonial logos overpowered the form to request a demo on the same page, distracting the audience from filling it. In this sense, they decided to create a page variation with the logo in gray scale and see whether the change would increase the number of demo requests or not. Workzone found that the variation outperformed the control page and increased the form submissions by 34% (with high statistical significance). Here, the recommendations for optimizing the page are to reduce the testimonial cognitive demand and change the logo position. See the full report here | Source

Spreadshirt increased their CTR by 606% and their purchases by 11.2% by redesigning their website

Spreadshirt original

WorkZone increased its form submission through its testimonial page by 34% with the variation below using AB testing

Using AB testing, Spreadshirt created a new website (image 2 below) as a variation of their previous website (control; image 1). In their new design, they decided to put less information than in the control and increased both the clicks by 606% and the engagement by 11.2%. As you can see, our prediction shows that the variation is indeed better than the control version as it has a higher overall score for the audience. The headline, the graph and the CTA are more attention-grabbing and memorable. Here the recommendations for optimization are to tweak the headline of the image 2.

Access the full report here | Source

Humana increased their CTR by 433%

Humana Hippoc predictive AB test

Increase CTR of 433% in seconds and in advance

The case of Humana is widely known in the AB test world. The assurance carrier company used AB tests to increase the CTR of their ads by 433% between the control and the variation of the ad, simply by cleaning text, making the CTA (call to action) more visible and changing the picture. We can observe that the variation (image 2) has a significantly higher overall score than the control (image 1). The variation is actually better at capturing instant attention and creating a long lasting memory trace in the audience’s mind for every zone of interest. See the full report here | Source