WorkZone thought the testimonial logos overpowered the form to request a demo on the same page, distracting the audience from filling it. In this sense, they decided to create a page variation with the logo in gray scale and see whether the change would increase the number of demo requests or not. Workzone found that the variation outperformed the control page and increased the form submissions by 34% (with high statistical significance).

WorkZone thought the testimonial logos overpowered the form to request a demo on the same page, distracting the audience from filling it. In this sense, they decided to create a page variation with the logo in gray scale and see whether the change would increase the number of demo requests or not. Workzone found that the variation outperformed the control page and increased the form submissions by 34% (with high statistical significance). Here, the recommendations for optimizing the page are to reduce the testimonial cognitive demand and change the logo position. See the full report here | Source

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