Ad copywriting is the final hurdle for most businesses before launching their paid advertising campaigns.
With so many brand-new tools to choose from, it’s easy to get lost in an enormity of options.
To make your life easier, we’ve compiled a list of the five best AI-powered ad copywriting tools and a bonus tool you don’t want to miss.
Let’s dive right in and find out more!
Best AI Tools for Ad Copywriting
Wordtune
Wordtune is a surprisingly powerful Chrome extension that can help you write better ad copy. It uses a combination of natural language processing and machine learning to analyze your text and suggest improvements.
For just $9.99/month, users get access to word choice suggestions, grammar checking, style recommendations, and more. Just highlight a copy sentence and click the Wordtune extension icon to see suggestions.
Jasper
Jasper (formerly Jarvis AI) is, without a doubt, the most popular AI-powered ad copywriting tool on the market. It’s currently valued at $1.5 billion and is used by some of the biggest brands in the world, including Coca-Cola, Nike, and Samsung.
Jasper helps you create compelling copy using natural language commands and fantastic GPT-3-powered AI completions. Plus, there are templates for many proven copywriting frameworks like AIDA and PAS that you quickly adapt to your brand.
The downside? With prices starting at $49/month, Jasper is one of the more expensive tools on this list.
Headlime
Headlime is a fantastic Jasper alternative with comprehensive copywriting features ranging from AI-powered writing assistant to real-world copy templates.
For $59/month, you get access to all the features, including an AI assistant that can help with grammar, spelling, and style suggestions. You also get a plagiarism checker, an AI landing page builder, a readability score analyzer, and support for many different file formats.
Rytr
Rytr is a new AI tool on the market that’s quickly making a name for itself in the copywriting world. It combines many of the best features of other tools on this list (including Jasper and Headlime) into one easy-to-use package.
Rytr has some unique features that make it worth considering, like the ability to set a use case for your copy (e.g., Facebook or LinkedIn) that Rytr then uses to optimize your writing.
Rytr starts at $49/month.
WriteSonic
WriteSonic is an AI-powered writing assistant that puts a ton of emphasis on templates and multi-language support.
With WriteSonic, you can get help from writing headlines to crafting call-to-actions in 25+ languages. Plus, there are 70+ built-in templates for various ad copy needs (e.g., Facebook Ads, Google Ads, etc.).
This focus on short-form ad copy makes WriteSonic an excellent tool for small businesses and solopreneurs. Oh, and the best part? WriteSonic has a free-forever tier that you can use to get started.
Bonus: Hippoc
Once you (and your AI writing assistant) have written some powerful copy, you need to figure out whether it’ll accomplish your ad campaign objectives.
That’s where Hippoc comes in. Hippoc is an AI-powered tool that analyzes your ad copy and ad design to give you an estimate of how likely it is to achieve your desired outcome (e.g., “raise awareness,” “sell products,” etc.).
Hippoc was trained on a database of over 35,000 real-world ads and consumer surveys to deliver accurate impact scores at the click of a button. The tool can even give targeted impact scores so that you can fine-tune specific ad elements like your CTA or your tagline.
