How To Hippoc: Our Complete Guide

How To Hippoc: Our Complete Guide

Leslie Alexander

10 Min. Read
December 5, 2023

We created Hippoc with one goal: To help you make ads that achieve your goals. We wanted to make that process faster, cheaper, and more accurate than ever before.

We designed our User Experience & User Interface to make them as straightforward as possible. But we thought you could still use some guidance.

Creating an Account

To create an account all you need is an email, and a password. You will start with our free plan, no credit card needed. The Dashboard is your basecamp inside Hippoc. From here, you can access start a new analysis or go through the previous analysis, even the ones you left unfinished.

Upload your Ads

You can upload one to ten ads to Hippoc by simply dragging and dropping. When uploading more than one ad, you want to choose images related to each other. They should have a similar quality, be the same size, and follow the same goals.

Example: Comparing a Leaderboard banner with an Instagram Story Ad might not make much sense.

Select your Goals

We made this simple: Choose between Awareness, Product Sales, or Clicks. Select the one that fits your goals the best. Then, we will use your goal to customize your Impact Score and Recommendations.

Tag your Zones

Depending on your selected goal, we will consider different elements to be a must-have in your ad. To tag your elements, you will need to create Zones. Each Zone should represent a different element you want to consider for your score. Make sure to Label each Zone; your choice of labels are Logo, Product, Claim, CTA, and Other. FYI, skipping this step will reduce the accuracy of your score.

You can create up to 6 Zones. But, you should only tag the most important elements for your ad. Don’t worry, the whole design will be considered in our scan, whether it is tagged or not. But we only give scores and recommendations to tagged elements. When uploading more than one image, you must ensure all images are tagged properly. It might take a little time to upload a lot of ads, but it is worth it. FYI, we are working on making it faster in the future.

Get your Score and Recommendations

This is where the fun begins. We will give you an overall Impact Score, Impact Scores for each Zone tagged, and recommendations for each Zone.

When uploading more than two ads, you will land on a page like the one below. Here you will be able to find your winners, and also select ads to compare to each other