A high-quality software stack is the backbone of a great marketing team. It helps teams manage workflows, track analytics, and produce creative content.
But what about the actual process of creating ads? What software can help simplify that process?
Here are the six best tools for marketers to use when creating ads.
Best Tools to Make Ads
- ClickUp: Best for Project/Task Management
- Canva: Best for Ad Design
- Creatopy: Best for Creating Adaptive Banners
- Hippoc: Best for Pre-Testing Ad Designs
- Air: Best for Asset Storage
- Motion: Best for Tracking Ad Performance
ClickUp: Best for Project Management
ClickUp is an app on a mission to replace all other project management and productivity tools.
And while it is pretty there, it’s still a potent tool. With ClickUp, you can:
- Assign tasks to team members
- Set deadlines, goals, and reminders
- Upload files and links
- Store guidelines and documentation
- Communicate via comments, notes, chat, and email
- Track progress with visual Kanban boards
Pricing: Starts at $0/month
Canva: Best for Ad Design
Unless you’ve been living under a rock, you’ve probably heard of Canva. It’s one of the most popular design tools on the market—and for a good reason.
Canva makes it easy to create stunning static and (lightly) animated ads using thousands of templates, drag-and-drop elements, and a library of stock photos and videos.
Pricing: Starts at $0/month
Creatopy: Best for Creating Adaptive Banners
Creatopy is an all-in-one ad creation platform with a deep focus on helping businesses create adaptive banners—that is, ads that automatically adjust their size and format to fit the specific placement (e.g., Facebook, Google, Instagram, etc.)
With Creatopy, you can create static and animated banners using a wide range of templates and assets.
Pricing: Starts at $17/month/editor (7-day Free Trial)
Hippoc: Best for Testing Ad Designs
Hippoc is a tool that uses AI-powered algorithms trained on thousands of consumer surveys and millions of ads to help you test and optimize your ad designs for maximum impact.
Upload your designs, set your campaign’s goal (e.g., “increase sales” or “raise awareness”), and Hippoc will give your ad designs impact scores based on how effective they are.
You can use Hippoc to fine-tune your ad designs using detailed impact scores assigned to critical areas like your CTA. In addition, you can use it to A/B test multiple ad designs without running costly surveys or split test campaigns.
However you choose to use Hippoc, the result is always the same—create better ads faster.
Pricing: Starts at $0/month
Air: Best for Asset Storage
Air is a Dropbox and Google Drive replacement designed for creators and marketers.
With Air, you can:
- Upload and share files of all types (e.g., videos, images, documents)
- Tag assets with keywords for easy search and discovery
- Create sharable links with custom branding
Air is an excellent tool for marketers because it helps you keep all your ads and ad assets organized and accessible.
Pricing: Starts at $0/month
Motion: Best for Tracking Ad Performance
Motion is an all-in-one ad performance tracking platform specializing in visual reports that are easy to understand and share.
Motion’s most valuable feature is custom tagging—you can tag all ads by content or characteristics (e.g., “unboxing video”) and generate reports showing how ads with that tag perform. This makes it easy to track the performance of specific ad elements and make data-driven decisions about what’s working and what isn’t.
Pricing: Starts at $99/month (14-day Free Trial)
