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Neuro Tips & Tricks

Combine creativity with scientific proofs effectiveness on the consumer’s mind

The creative advertising hacks of 2021 – Insights from cognitive neuroscience

Every product or service is first sold, to the consumers’ brain. While understanding how the consumer brain process an advertising has been costly & complex for decades, ground breaking technology gives you now access to this power in seconds. Discover advertising hacks that this technology allows us to reveal and explain with data rooted in science that opens the door to new possibilities
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Hippoc Impact Score Capital One Landing page

Increase performance by adding a CTA? A Neuro-IA decoding of the Capital One case study

By adding a CTA, Capital One increased CTR by 363% & the submission rate by 55% but it took them 17 days & 200 000 users to realize that this version was more efficient, while Hippoc shows it in a few seconds. Through this predictive case study, discover how Hippoc's Neuro-IA technology can help you find the winning layout in seconds and cost effectively
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Hippoc Overall Impact Score LottieFiles landing pages

Reducing the text to increase conversion? A Neuro-AI decoding of LottieFiles case Study

By simply reducing the text on its landing page LottieFiles increased their conversion rate by more than 16%. It took them 2 weeks and more than 90,000 users for this A/B test to find the right version while Hippoc does it in seconds. Through this predictive case study, learn how one small layout change can have a major impact on how your user perceives the information and therefore how it can impact the performance of your landing page
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Why does the color of a button increase the CTR? A Neuro-AI decoding of Minto Community Case Study

Finding the right color of button can increase your CTR by almost 48%...at least that's what happened with Minto Community. colors can help the brain to better process information or conversely, dissuade it and the right color varies according to the context. Hippoc Neuro-AI tech can help you find the winning color in seconds
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Hippoc website heat map

Where to place your logo on your website? – Neuro-AI design Tip

Top left corner of your website is a dead zone for attention… Using Neuro-AI we will show you where to strategically place your logo to maximize both attention and memory recall of your logo!
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Reimagining a better digital consumer experience with Neuro-AI

Reimagining a better digital consumer experience with reinvented heatmaps thanks to Neuro-AI

The standard process “Release, Measure, Adjust, Re-release”, is no longer a workable model. Traditional heat maps and tools are quickly becoming outdated as companies enter the new era of highly accurate prediction optimization. “Design, Know, Adjust, Release, Capitalize” is the new winning model to foster creativity and speed up time to market
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Designing Eye Catching Ads is not enough to create powerful campaign

Designing eye catching ads is not enough

Catching the consumers direct eye attention do not necessarily cause them to remember a content. At the same time a strong content will be memorable for the consumer even if there is not direct eye contact. Covert attention is the trigger to influence consumer behaviors.
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How to increase lead Generation with Neuro-AI optimized designs?

This blog is for growth hackers, lead generation marketers, CRO experts, designers and anyone looking for a creative way to increase optimization rate and lead generation thanks Neuro-AI optimized designs. Too much revenu is lost because of underperforming designs. It’s time to optimized yours before campaign launch, in seconds and improve your CRO from day 1
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Hippoc how to immortalize visual content

How to immortalize visual creatives?

Creative directors and Designers objective is to create marketing campaigns that are, simply put, work of arts. In this article, we are going to demonstrate how to immortalize your work of art and create long lasting memories in the audience’s minds.
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Leading Marketers will use Neuroscience-AI to win consumer attention

Winning both consumer's instant attention and lasting recall gives the brand a competitive advantage in the consumer's buying decision process. The cutting-edge Neuro-AI platform will transform the way advertising is done by predicting with confidence the design that create the better trace in the consumers mind. Covert attention is the trigger to influence consumer behaviors.
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